The same shoe for multiple settings. This is possible thanks to Wahu, the first sole in the world to be able to immediately adapt to changes in its external environment and to the dynamic state of the person wearing the shoe. Wahu, created in the Enterprises Factory e-Novia, is using its debut at the CES, the world's most important event dedicated to consumer technology which is being held in Las Vegas from the 7th to the 10th of January 2020, to present its latest prototype. And Wahu immediately received a top-level prize: he Innovation Award in the Wearable Technology category. Success which rewards Italian design and technology and puts this invention among the major players in the future of footwear.
By combining design and technology, Wahu allows the structure of the sole to be modified, thus also modifying grip and shock-absorption, to optimise traction control while walking.
How does it do this? By using micro-compressors, interconnected cavities and artificial intelligence which allow the user to activate settings via an app. These settings maximise performance and offer the user maximum comfort in any situation, from indoor surfaces to trails, trekking and urban surroundings.
Wahu has arrived at the CES at the exact moment in which global trends are revolutionising the world of wearables. This decidedly positive trend is definitively confirmed by the rate of growth in the 'active shoes' sector, which by 2023 is predicted to have a turnover of 6.5 billion euros, with North America and Europe leading the way in terms of market share.
The digitalisation of shoes allows innovative services to be created, both for the user and for the brand. Thanks to artificial perception and intelligence being integrated into the shoe, Wahu can, for example, generate a digital signature for the user based on their stride, analyse plantar (foot arch) pressure or prevent falls.
e-Novia, the Enterprises Factory
Wahu is at CES Las Vegas from the 7th to the 10th of January 2020 and can be found at the stand belonging to the Enterprises Factory e-Novia. As an Enterprises Factory, e-Novia's business model sees it take ideas or intellectual property and use them to form and develop innovative hi-tech companies.
Today e-Novia boasts 31 entrepreneurial projects among its portfolio, based on over 40 patents, and was listed by the Financial Times in 2018 and 2019 among the thousand fastest-growing companies over the last three years, and by Inc. among the five thousand fastest-growing European companies.
e-Novia continues to produce significant numbers, from revenue to investments to the number of employees, the number of companies formed, and the number of patents filed.
e-Novia, CES 2020, Las Vegas Convention Center, South Hall 2, Stand Number 26030
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